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Claude for SEO, GEO & AEO

AI-search visibility as an audit-and-fix loop

Book a scoping call →View syllabus
Who it's for
  • Marketing, Content, SEO/Growth, and Brand teams
  • In-house marketing/content teams or agencies managing multiple sites
  • Also valuable for Sales/GTM leaders whose pipeline depends on organic and AI-search discovery
Best fit: Teams of 6–20
Format & duration

1-day intensive (recommended) or 2-day with a fix-it build sprint. On-site or hybrid, in English, Spanish, or Portuguese.

2-day extension adds

A half-day sprint applying real audit-and-fix passes across your production site — schema, meta, sitemap, and llms.txt changes, each reviewed as a diff before anything goes live — plus a session on wiring the workflow into your CMS as a reusable Skill.

Pairs well with Claude for Revenue Teams →
// LEARNING OUTCOMES

What your team walks out able to do.

01

Run a two-axis audit on any page — classic SEO score and AI-search visibility (GEO/AEO) score — and read the difference correctly

02

Understand what makes content extractable and citable by ChatGPT, Perplexity, Gemini, and Claude

03

Build the technical layer that unlocks citation: JSON-LD schema, clean meta and heading structure, and an llms.txt file

04

Use Claude Code as an audit-then-fix agent: score a page, propose changes, review the diff, then publish

05

Set up a monthly scorecard tracking AI referral traffic and citation rate, not just keyword rank

06

Know which fixes are safe to automate and which content decisions still need a human editor

// PROGRAM SYLLABUS

One day, block by block.

Every block ends hands-on, against your own tools and real work. The closing capstone is a cross-functional build-and-present exercise — a genuine team-building session, not an icebreaker.

AM · 160 min

Why ranking alone no longer wins the click

  • The shift from search engines to answer engines, and what it means for buyer discovery
  • Two scores, never blended: classic SEO vs. AI-search visibility (GEO/AEO)
  • Live demo: auditing a real site's SEO and GEO score in real time
AM · 290 min

Anatomy of an AI-citable page

  • Structured data that unlocks citation: JSON-LD, FAQ schema, breadcrumbs
  • What makes a paragraph quotable: answer-first structure, source credibility, freshness
  • Hands-on: each participant audits and scores one real page from your site
AM · 390 min

Building the fix pipeline with Claude Code

  • Setting up an SEO/GEO Skill scoped to your CMS and content types
  • The dry-run-then-publish pattern: never auto-publish an unreviewed change
  • Hands-on: apply 3–5 safe fixes to a real page, with human sign-off
PM · 190 min

Content strategy for both algorithms and AI

  • Writing for extractability without writing for robots — structure over keyword-stuffing
  • Repurposing existing content into AEO-ready formats
  • Hands-on: restructure one live article for answer-engine citation
PM · 260 min

Measurement: is it actually working

  • Tracking AI referral traffic and citation rate alongside classic rank
  • Building a monthly AI-visibility scorecard your team will keep using
  • Where this plugs into your existing analytics and SEO stack
PM · 360 min

Team build & demo day (capstone)

  • Cross-functional teams (Marketing + Sales/GTM) build one shared AI-visibility playbook live
  • Each team presents a real before/after audit score for a page they fixed
  • Wrap-up: 30-day adoption plan and a named owner per content pillar
// HOW WE TEACH
  • 80% hands-on, 20% concept

    Every block ends with participants doing the workflow on their own real work, not a canned demo file.

  • Built on your tools

    Before the session, we scope your CRM, DMS/CLM, HRIS, CMS, ERP, or web/deploy stack and build every exercise around them.

  • Practitioner-led, not slide-led

    Delivered by someone who has configured Claude for a live business, not a certified-trainer script.

  • Skin in the game

    Every participant leaves with one real workflow submitted, not a completion certificate for watching a video.

// WHAT YOU RECEIVE
  • A tailored syllabus built around your real workflows and tools — scoped in a 30-minute call before the session
  • On-site delivery, in-person materials, and a shared workspace for exercises
  • A written 30-day adoption plan with named workflow owners
  • Attendance and completion reporting for L&D/HR/Compliance records
  • Shareable Open Badge–style certificate of completion per participant
  • 30 days of async support (Slack or email) for participants after the session
// PRICING

Flat fee per session. Not per head.

Foundation · Up to 12
€4,500 – €6,000ex. VAT
Team · Up to 25
€6,500 – €9,000ex. VAT
Team + Build Sprint · Up to 25
€9,500 – €13,000ex. VAT
All tiers →

Scope it for your team.

A 30-minute call to confirm the target team, tool stack, and format. Tailored syllabus and quote within 3 business days.

Book the scoping call →