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Claude Code for Growth Teams

Outbound and lead generation at scale — the build track

Book a scoping call →View syllabus
Who it's for
  • SDRs/BDRs, growth marketers, demand-gen, and RevOps ready to move past prompting into building
  • No engineering background required, but a builder mindset helps
  • Recommended as a follow-on to Claude for Revenue Teams for those who want to build the automation, not just run it
Best fit: Teams of 6–15
Format & duration

1-day intensive (recommended) or 2-day with a build sprint. On-site or hybrid, in English, Spanish, or Portuguese.

2-day extension adds

A half-day sprint where 2–3 participants ship one live enrichment-to-sequence pipeline end to end, connected to your real CRM or outbound platform, plus a manager session on monitoring pipeline health and deliverability.

Pairs well with Claude for Revenue Teams →
// LEARNING OUTCOMES

What your team walks out able to do.

01

Use Claude Code — not just chat — to assemble a real prospecting pipeline: source, enrich, score, and sequence

02

Connect Claude to enrichment and scraping tools via Skills, with no engineering hand-off required

03

Build a reusable Skill that encodes your ICP, qualification criteria, and messaging voice

04

Generate outbound personalized from live account signals — funding, hiring, tech stack, news — rather than mail-merge fields

05

Wire the finished pipeline into your CRM or outbound tool so it becomes a repeatable weekly motion

06

Apply the right guardrails: GDPR-compliant data handling, verified-vs-unverified contact data, and deliverability limits

// PROGRAM SYLLABUS

One day, block by block.

Every block ends hands-on, against your own tools and real work. The closing capstone is a cross-functional build-and-present exercise — a genuine team-building session, not an icebreaker.

AM · 160 min

From prompting to building — what changes with Claude Code

  • Chat-based prompting vs. an agent that acts: where Cowork workflows hit a ceiling
  • Claude Code, Skills, and MCP explained for non-engineers
  • Live demo: a full run from a raw target list to a sent, personalized sequence
AM · 290 min

Sourcing & enrichment

  • Connecting Claude Code to scraping and enrichment tools
  • Building an ICP filter and a lead-scoring Skill your team keeps reusing
  • Hands-on: enrich a real target list end to end
AM · 390 min

The personalization engine

  • Turning account signals into genuine, specific personalization
  • Avoiding the "obviously AI" tell that kills reply rates
  • Hands-on: draft a 5-touch sequence for a real segment, personalized per contact
PM · 190 min

Shipping the pipeline

  • Wiring the workflow into your CRM or outbound platform
  • Building the "re-run" button: making this a weekly motion, not a one-off
  • Hands-on: connect and test one live pipeline against a real segment
PM · 260 min

Guardrails & deliverability

  • GDPR and compliance basics for automated outbound in the EU
  • Verified vs. unverified data: where a human must check before sending
  • Domain and inbox health, sending limits, and staying off blocklists
PM · 360 min

Team build & demo day (capstone)

  • Teams ship one live pipeline against a real target list
  • Each team presents the pipeline and its first batch of output to the room
  • Wrap-up: 30-day adoption plan and a named pipeline owner
// HOW WE TEACH
  • 80% hands-on, 20% concept

    Every block ends with participants doing the workflow on their own real work, not a canned demo file.

  • Built on your tools

    Before the session, we scope your CRM, DMS/CLM, HRIS, CMS, ERP, or web/deploy stack and build every exercise around them.

  • Practitioner-led, not slide-led

    Delivered by someone who has configured Claude for a live business, not a certified-trainer script.

  • Skin in the game

    Every participant leaves with one real workflow submitted, not a completion certificate for watching a video.

// WHAT YOU RECEIVE
  • A tailored syllabus built around your real workflows and tools — scoped in a 30-minute call before the session
  • On-site delivery, in-person materials, and a shared workspace for exercises
  • A written 30-day adoption plan with named workflow owners
  • Attendance and completion reporting for L&D/HR/Compliance records
  • Shareable Open Badge–style certificate of completion per participant
  • 30 days of async support (Slack or email) for participants after the session
// PRICING

Flat fee per session. Not per head.

Foundation · Up to 12
€4,500 – €6,000ex. VAT
Team · Up to 25
€6,500 – €9,000ex. VAT
Team + Build Sprint · Up to 25
€9,500 – €13,000ex. VAT
All tiers →

Scope it for your team.

A 30-minute call to confirm the target team, tool stack, and format. Tailored syllabus and quote within 3 business days.

Book the scoping call →